Residents don’t care about recycling, right?

SUMMARY: Residents in apartment blocks want to recycle but require help to do so sustainably.

accessgreen’s approach to solving problems is based in part on psychology, anthropology, technology. Here I’ll explain this approach in relation to a phrase I often hear: Residents just don’t care about recycling. This is often used as an excuse to accept the status quo, however ineffective the present solution may be.

To do so, we’ll draw on some articles about waste in apartment blocks and some recent research by Dublin City Council as well as research by Cork Institute of Technology & accessgreen.


Des Crinion managing director of Panda Irish Packaging Recycling standing among bales of recyclables ready for shipping from the plant at Ballymount Rd., in Dublin . Photograph Moya Nolan

I have no doubt that future anthropologists will look at The Panda Irish Packaging Recycling plant and learn so much about us.

Mouldy food, toilet wipes, soggy cotton pads, aerosol cans, broken toys, old socks, worn shoes, ragged jumpers, cat poo, an iron, a lamp, a long, twisted, jagged metal strip, of the type used by carpet-layers, a car’s wing mirror, a burst basketball, and nappies — lots of nappies — cling to just a few square feet of the mountain (a few years ago, a dead labrador was found within the mountain).
The next few feet are much the same. And the next. And soon it’s clear that the whole mountain is riddled with rubbish.
But where are the contents of the green bins?
“This is it,” says Irish Packaging Recyling managing director Des Crinion, coiling the trailing cable of the iron as he speaks.

https://www.irishexaminer.com/breakingnews/views/analysis/special-report-failure-of-irish-households-to-recycle-properly-is-a-massive-waste-of-time-829833.html

Part of the reason for this mess is that recycling in apartment blocks isn’t working.

Apartments present another major challenge, because of the shared bin sheds. “Wherever there’s sharing, there are problems. You get fly-tipping and people who do use the bins, but put the wrong stuff in them and then the whole thing is messed-up. You need estate-management companies to be really on the ball — to check that if the black bin is full before collection day, that people have somewhere to put their rubbish other than the green bin.”

Liam Dunne, plant manager, The Panda Irish Packaging Recycling plant https://www.irishexaminer.com/breakingnews/views/analysis/special-report-failure-of-irish-households-to-recycle-properly-is-a-massive-waste-of-time-829833.html

However, whereas this may be what happens, it is not what residents want to happen.

“Overall attitudes to recycling are positive with the vast majority choosing to recycle because of
the positive impact it has on the environment.”

“Dublin City Council – Waste Management Research Pre-Pilot Survey” page 35

The CIT study found this same positivity, with up to 84% of the respondents have a positive attitude towards recycling organic waste and 70% saying they agree or strongly agree that they would recycle organic waste if the bins were available.

So what’s happening that is stopping residents from doing the recycling they want to do. Over 75% claimed there were external issues that would sometimes demotivate them.

If we go back to what Liam, the recycling plant manager said about sharing, we can see he was onto something.

“Wherever there’s sharing, there are problems. “

Please leave rubbish on the ground.

Because the two main factors that demotivated people were both related to other people:

  1. Some people don’t sort their waste properly
  2. Some people leave bags on the ground

There is an issue with people incorrectly sorting their waste. In both surveys, residents reported recycling items that are not in fact recyclable.

The majority claim to always recycle all items, including soft plastic [which is not recyclable], with only circa 1 in 8 never recycling soft plastic. Almost 3 in 5 claim to recycle food waste despite the facility not being available.

The CIT survey also saw people saying they recycled organic waste without there being a brown bin available in the bin store. On top of this, there’s used tissues.

Posters, signs and flyers can all be used to increase awareness of what can and can’t be recycled. And these should be readily available in residents’s apartments and the bin store. There is a further twist though. 9 out 10 of the residents surveyed by DCC stated that they were clear on how to recycle. At the same time, 1 in 3 state that they do not currently use any information sources to inform them about what can/cant be recycled. How do you get people to realise they are sorting their waste incorrectly, when they don’t seek out the information. DDC summarises what this means as follows:

Key challenge for the campaign is to highlight to residents their current incorrect behaviour and to inform them of how to segregate waste properly. Particularly important to engage the younger, renting residents. Use environmental impact as a hook to attract attention.


We can summarise that to overcome the three demotivating factors, we have to do 3 things:

  1. Help residents as a group to use the bin store
  2. Help them individually to help the environment by reducing their waste and improving recycling
  3. Increase trust that everyone is sorting their waste correctly

accessgreen tackles each of these factors in a combined approach. accessgreen:

  1. Validates and manages user access to the bin store so only residents can use the bin store
  2. Engages directly with each user to raise awareness of the power of each individual’s actions
  3. Maintains social contracts with every resident using the bin store.

PropTech Startup Europe Awards Finalist

The semi-finals in numbers…

19 degrees Centigrade in Brussels

43 PropTech start-ups from across Europe

35 industry professionals as judges

20-minute key-note speech by the Chief Economist of the European Commission

3 minute pitch.

2 minutes of questions

480 minutes of waiting.

10 winners

1 bit of luck

1 place in the finals for accessgreen

The Communal Waste Study – Phase 1 Findings

The communal waste study was undertaken by accessgreen limited in partnership with People Behaviour Technology Integration group from Cork Institute of Technology and was co-funded by European Regional Development Fund.

The survey included 17 apartment blocks in which 985 people were addressed. From those addressed we got 244 responses from which we could use 217.

Main findings from the communal waste study are:

Up to 84% of the respondents have a positive attitude towards recycling organic waste

Women show a slightly higher intention to recycle organic waste then men

Motivation and intention correlate with each other. Someone who has a high motivation to recycle organic waste also holds a high intention and vice-versa

The Dublin City Council Study had 2/3 non-native English speaker in their assessed apartment blocks, so we assumed the same. The result was that we had over 2/3 English speaker and less then 1/3 non-English speaking participants.

People put also glass and organic waste into the dry recycling bin

The main factor which demotivates people to recycle more is that others don’t sort their waste correctly

To motivate people to recycle more would be glass bins, more recycling bins and compost bins

The developed resident’s engagement strategy based on the behaviour model calibrated at a subset of instrumented bin stores can be simultaneously used at all other not instrumented bin stores. This can significantly reduce the overall system installation and operation cost (CAPEX and OPEX) with the system scale.

Integrating and engaging with residents through the targeted feedback we are rising their awareness and making them feel the ownership in contrast to security companies monitoring and guarding bin stores.

This work has emanated from research supported in part by a research grant from Science Foundation Ireland (SFI) and is co-funded under the European Regional Development Fund under Grant Number 13/RC/2077 and 16/SP/3804.

accessgreen proud to be an CONNECT industry partner. 

Enterprise Ireland’s Competitive Start Fund Winner

It is with pride that we welcome Enterprise Ireland (EI) as an investor in accessgreen ltd.

In February 2018, accessgreen entered Competitive Start Fund and in August EI came on board as an investor.

It’s great validation for our business but more than this we are looking forward to working with the team there and availing of the range of supports available.

It is probably worth mentioning that I wouldn’t have won the award without having gone through the New Frontiers programme with Nick Allen in Maynooth University and AIT.

CONNECT industry partner

accessgreen is proud to be listed as an CONNECT industry partner

CONNECT is the world leading Science Foundation Ireland Research Centre for Future Networks and Communications. CONNECT is funded under the Science Foundation Ireland Research Centres Programme and is co-funded under the European Regional Development Fund.

CONNECT brings together world-class expertise from ten Irish academic institutes to create a one-stop-shop for telecommunications research, development and innovation. We engage with over 35 companies including large multinationals, SMEs and start-ups.